Starting a new dental practice in any area around the world can be a daunting experience. In the United Kingdom, there are two different dental practices. There are the NHS practices which provide general dentistry and then there are the private practices. Private practices provide tooth whitening, veneers, dental implants and more.
Patients can choose their preference based on what type of treatment they are looking for. Private dentists do provide general and emergency care without the assistance of the NHS. These are privately owned practices and opening one takes careful consideration, research and marketing to ensure it is a success.
Dr Tariq Drabu, a leading dentist and specialist oral surgeon in the United Kingdom, advised that the first step to opening a new private dental practice is to create a business plan. A business plan is imperative to any type of business opening their doors for the first time and becomes the manual that is used daily to identify goals, set targets and determine how to grow the business moving forward.
A dental practice is a business. The dentist will pay out of their own pocket for the property, the equipment and more. They are responsible for hiring a suitable team, putting a marketing strategy in place and more. This needs an easy to identify business plan, setting out the relevant steps needed to be successful.
The good news is that there is always a high demand for dentists. Whether its patients suffering from tooth sensitivity, those looking to brighten their smiles with a tooth whitening procedure or those who have lost teeth looking for implants to provide them with a natural smile to boost confidence.
Dr Tariq Drabu also mentioned that another important step to starting a private dental practice is to identify your patient base. As a private dentist, you will provide a host of treatments which are not readily available on the NHS, this means that you need to do your research to identify if this type of service is in demand in the local area and whether you will promote enough business coming through the doors to warrant opening in this particular area or whether you should be looking in another nearby location.
Put a detailed marketing strategy in place. Focus on targeting the local newspapers, online press and more. You will need a professionally designed website, online marketing and social media pages. The majority of patients these days will turn to the internet when looking for particular treatments, so you want to ensure that you reach your audience with ease.
It’s advisable to find an internet marketing company that can assist you with your customer analysis. This can help you identify your customer base and ensure that you direct your marketing to those potential customers, increasing the number of people visiting your website and improving the number of appointments on a daily basis.
Starting a new dental practice means you are starting from scratch. If you were purchasing an existing practice, it would come with the patients in place. With a new practice you have to drive your marketing forward daily to ensure you reach your patients effectively. This can be offering discounted specials for the first month or two to get the patients coming through the door and helping you build up your reputation for quality dental care in the area.
Ensure that you get the relevant insurance in place. According to Dr Tariq Drabu, it is imperative that you do not open the doors until your insurance is firmly in place. This can protect you on a daily basis and help you save money in the long run.